Let’s start with a banality: finding customers is essential to grow your business.
However, it is now necessary to attract them to your home and not to the neighbor.
For that, it is essential that your potential customers know what you have in store and for me, Instagram is THE solution to communicate effectively.
In this article, I’ll explain how to attract new customers to you by posting a photo.
Know your audience
You have your Instagram, you post regularly your beautiful photos but you have little interaction? This is the lot of many users on Instagram: on the Internet, we are easily drowned in the mass.
In order for your future customers to find you, you have to help them.
Know who to talk to
For a publication face fly, on Instagram or elsewhere, you must know who you are talking to . In marketing jargon, your ideal customer is called Persona .
Persona is a fictional person who brings together important aspects of your target. Knowing your Persona, you can offer him a post that will speak to him and attract him.
Create your Persona as a novelist creates a character. We must give it body, give it a soul so that it is as realistic as possible.
Of course, you can have many typical customer profiles, but avoid having too many. Your customers are not Pokémon and catching them all is counterproductive. The more you target, the more you will hit.
Things you need to know about your audience
To find your persona, you must list the following elements to understand who he is.
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